Olympic Park Winter

Here's my latest illustration for Queen Elizabeth Olympic Park to promote their Winter campaign.  Working with Premm Design again we went with a darker background and vibrant colour scheme to emphasise the Christmas element and warmth of the indoor activities. Along with the illustration I also created an animated version for moving billboard ads. You can see all previous work for QEOP on my site here.
That's me done for the year. Hope you all have a wonderful Christmas and a Happy New Year. See you on the other side.

QEOP Summer

Hot on the heels of the Queen Elizabeth Olympic Park launch artwork comes the Summer campaign. Working with Premm Design again we developed the original style and composition further and introduced a warmer yellow/orange to the brand palette. The brief was to emphasise the family fun appeal and to entice the general public to visit the great new space that it has become. Once again the illustration had to work across multiple print formats and moving billboards, for which I also created the animation, and will be popping up all over London town anytime now. You can see all the QEOP work so far on the site here.

QEOP Spotting

The advertising for the opening of Queen Elizabeth Olympic Park has been all over London town this month which has been a treat to see. Here are a couple of bus and tube examples. Thanks to Annie for the tube snap.

Queen Elizabeth Olympic Park

I was recently commissioned by the good folks at Premm Design again, whom I worked with on three years of successful BBC Proms illustrations, to create an illustration for the opening of Queen Elizabeth Olympic Park in Stratford this coming Saturday April 5th. To get a feel for the park I donned a hard hat for a site visit during construction and took a load of research snaps before tackling the brief. The illustration had to convey a sense of the iconic architecture, public spaces, waterways and array of activities available in a simple and effective way all rendered in the eye-catching brand colours. The image had to work for various for print formats, landscape and portrait, and I also animated the illustration for some short moving ads that can be seen at Westfield and on those tubes of London. You can also see more on the site here. Now I just need to go and have a little lie down in it.