Tuesday, 29 July 2014

QEOP Summer

Hot on the heels of the Queen Elizabeth Olympic Park launch artwork comes the Summer campaign. Working with Premm Design again we developed the original style and composition further and introduced a warmer yellow/orange to the brand palette. The brief was to emphasise the family fun appeal and to entice the general public to visit the great new space that it has become. Once again the illustration had to work across multiple print formats and moving billboards, for which I also created the animation, and will be popping up all over London town anytime now. You can see all the QEOP work so far on the site here.

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