Wired For Weather

Here's an unusual online commission (for me) for a collaboration between Adweek and The Weather Company looking at how 'Humans are Wired for Weather' when it comes to marketing. The brief was to provide all the illustrations and an opening animation for an immersive story brought to live with Shorthand's scroll-based features. This meant that some of the main illustrations would build on gradually as you scrolled down the web site so I had to consider the design stages of how they would appear over four frames - which was a first for me.  A collage illustration style was required for this featuring contemporary photography, graphic/diagrammatic shapes with flat, bright colours and a science-forward approach and the modular compositions helped with building the images as the user scrolled down. The opening animation loop was created with the traditional After Effects route. A fun and interesting project overall put together with engaging web design as you can see with the final product online here.