Friday, 8 November 2024

Goin' Hollywood South


A new cover illustration for Atlanta Magazine on the current state of 'Hollywood South' and will it rise again? Atlanta's movie and TV industry has struggled recently so the brief called for a dilapidated Hollywood sign approach for the title with an identifiable Atlanta skyline behind it. I set about building a Hollywood sign in Cinema 4d, see the clean model shot above, as a starting point with the plan to add the levels of distress in Photoshop. For the roughs I proposed two approaches with different framing devices for the central sign/city scene, one featuring a cinema audience and the other a bustling studio set. The studio direction was chosen so I worked up the digital collage and created elements to interact with the Atlanta strap line. Had a lot of fun with this one and am happy with how it came out. See it on the main site here also.

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