Wednesday 2 June 2021

Play Your Part

Here's a project from earlier in the year that I worked on with Feed Films for IAB UK (Interactive Advertising Bureau). It's an animated call-to-action video titled 'Play Your Part' promoting their Gold Standard in digital advertising. The brief was to homage old war recruitment poster messaging, particularly the classic Lord Kitchener We Want You 1914 poster, and update them with a modern stylistic spin. I created five illustrations for the video and animated them in After Effects along with IAB branding design elements. Always great to draw inspiration from classic war poster artwork and this was a fun creative challenge overall. You can see the full final video above along with the animated illustrations separately.

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