Monday, 12 April 2021

Monorail Memories




Here's a recent collaboration project with the talented Black Country Type, an old buddy from my home town of Kingswinford in the West Midlands. His ongoing Black Country based photographic project applies his unique aesthetic to the region's post-industrial landscapes, typography and ephemera. He approached me with the idea of creating a t-shirt design based on the Merry Hill Monorail, a short-lived vision of future transport from 1991 that shuttled consumers between department stores at walk-speed. The monorail eventually succumbed to technical difficulties but nostalgically lives forever in my electric dreams. I jumped at the chance to pay design homage and took inspiration from Black Country Type's visual mood board featuring 80s cool graphics from Epcot Center posters to JVC video cassette packaging. I've posted a few of the initial designs here before simplifying for the final three colour design. The excellent Provide Birmingham printed and launched the limited run of 50 t-shirts which I'm happy to say sold out pretty quickly with prints possibly available soon.

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