Tuesday, 7 January 2020

Solivus



Happy New Year to all! Here's a juicy little 3d animation commission to kick off the 2020s. It's a promotional video for startup solar energy company Solivus that gives an overview of the possible applications for their products. Starting with art director Richard Sinclair's initial storyboard I decided that creating an entirely stylised 3d environment would be the most effective way to establish and move through all the scenes that were required. I set out on a steep learning curve figuring out how to build the landscapes and buildings and design the vehicles, cars, trucks and hyper loops, all whilst deciding on a stylistic approach that would work. I initially pushed for a harder graphic monotone style using the main orange brand colour (see the style board above) but it seemed slightly apocalyptic and a little at odds with the clean energy message. After softening the trees and introducing a more positive summery palette the style was approved and I proceeded to map out the long swooping camera moves in 3d and build the environment accordingly. Everything was rendered out to After Effects for final compositing and colour tweaking followed by music and voice-over selection. Overall, it was a really rewarding job and I'm pleased with the results. I look forward to more of this sort of thing! You can see this on the site with further 3d visualisations of Solivus technology here.

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