The initial pitch designs were to be for the Woodwind books and the chosen style would be rolled out across all the various instruments over the coming years. Working with the supplied photography of Clarinet, Flute and Saxophone players I developed a number of illustrative approaches presented with ideas for typographic layouts and was chuffed to make it past the first round. Over the course of the three month process my big breakthrough came with a wave design I created, based on an existing marketing asset, to define the lower illustration and upper title areas. With that direction as a basis it was the consensus to simplify the illustrative approach and have the photography cleanly presented on colour gradients chosen by ABRSM to represent the instruments. This resulted in a more graphic approach than my previous work and felt like the rebrand they were looking for. When I finally heard that I had won the pitch I was over the moon that I'd get to keep the job and continue to work with ace Content Operations Manager Darren Ellsmore and the ABRSM team.
So, presented here are the first pitch-winning Woodwind book cover designs and final typographic layouts with some of the initial illustrations put forward during the development process. Looking forward to the next performance. You can see other ABRSM work on the main site here also.
